Carmelo is a Private vacation villas with top personal concierge services. logo & visual language expressing intimate High-end hospitality focused look.
The challenge:
An exotic plant shop inspired by Japanese Zen gardens in the middle of Tel Aviv . The aim in this branding process was to create an urban identity based on the values of Japanese nature perception (Shizen=nature).
The solution:
Early in the process we realised we should go back to the ancient Japanese tradition and start our visual research from there. We discovered the Kumiko- A traditional Japanese woodwork. Its was easy to notice the traditional Japanese shapes are very similar to the Fractal Natural phenomena structure. We visually combined natural fractal structures with the Japanese traditional Komiko composing a smart modern - traditional japanese identity for the brand.
The challenge:
In the middle of the ARAVA dessert there is a little piece of ‘Savana’ heaven. The challenge in this project was to deliver the ‘African’ experience whiteout derogating the ‘Israeli’ dessert origin.
The solution:
To do so, we carefully chose the exact colourful patterns inspired by both African and agent Hebrew culture. We created a very colourful and happy visual language, expressing the brand identity & values and distinguishing the ranch from it’s components.
The challenge:
Dana Harel bridal design is known for it’s unique hand-made dresses. Using exclusive taktical fabrics and technics, it was important to keep the visual identity clean and to give stage to the designs.
The solution:
We created a ‘White on White’ visual identity, using emboss and foil technics to make the distinguish identity present and touchable, but almost invisible.
At the sunny Tel Aviv Port, ‘Create your happiness’ was the slogan for this one. Approaching the white yogurt as a blank canvas ready to take on all the colours of the ‘fruit rainbow’.
The challenge:
Strauss Law Firm has been here for many many years. Growing mostly by ‘Word to mouth’ the firm is one of Israel leading real-estate law firms. The challenge here was to visualise the ‘Classic - Conservative’ character of the company.
The solution:
A modern - but- conservative identity, bringing the classic ‘Black’ to the front of the stage. We used royal metal foils with classic fonts in a new and exiting way creating a ‘modern - mature & wise’ look for the company.
The challenge:
Basic collection is a Hungarian Firm specialize in contract furniture of all kinds and have the ability to customise items according to special requirements. The firm is a platform for many furniture brands, and it was important to express it’s ability to contain other brands without lossing it’s own. The goal of the re-branding for the Tel Aviv branch was to create a fresh look for the brand and to adjust it so it would speak more to Tel-Aviv audience.
The solution:
We started exploring ‘what is basic’ in the furniture area and finally decided to give a visual expression to the various kinds of furniture ‘bases’. Also we transformed the logo so it became hollow. We did so to express the idea of the firm being a house for other brands, so it’s there- but always containing the brand it represents.
The challenge:
The Let the Animals Live association is a non-profit organisation. They approached us asking to create a new brand identity for the brand, making it more appealing and less serious. The slogan for these one was ‘It Only Takes One’ - One action, One person, One animal to make a different. The goal was to expand the brand audience and raise the awareness among also those who are not ‘fanatic’ animal lovers.
The solution:
We created a brand logo which represented the ‘Chain reaction’ of giving and making a difference. Stating that by making one action, the chain of good will continue by inertia. We decided to put the ‘Human’ aspect at the front, using straight forward photography language, making the brand more personal & accessible. The graphic symbols represent #call to action, using the social media language to make the brand more up-lifting and fun.
*The project was made in collaboration with PUMPKIN studio
We apply design thinking to every situation and always welcome new challenges.
The challenge:
Knickers Bakery is a boutique-everyday-designed underwear brand. The challenge here was to find a new store concept which differentiates the brand from its components.
The solution:
Since underwear are usually only for us to see, we decided to create an identity that speaks about the ‘little things in life’ that makes us happy. We thought about patisseries', where you treat yourself with a small but very comforting little sweet, and decided to treat buying underwear exactly the same!
Creating visual language inspired from vintage patisseries was the next thing to do. The slogan: “Pick Your Treat” expresses the buyer experience - treating herself with a new designed pair of underwear.
TikTak...TikTak... The clock is ticking and Life goes On... We are all in a race for a better & more comfortable life. For that Exactly TikTak is here. Inspired by Hectick Jerusalem, TikTak Comfort store chain celebrates the Rithem of the CityLife.
TikTak is a 24/7 comfort store chain.
The challenge:
To create a distinctive identity for a top secret aviation company. We were asked to create a visual identity based on the company technological skills without mentioning exactly what the company does.
The solution:
A modern clean cut identity, using the eternal ‘Royal Blue’. We used the climbing aircraft scene to create dynamic feeling expressing the company’s values of innovation & progress.
The challenge:
Maccabi International Program Department approached us in order to re-brand it’s department. As an integral part of the ‘Maccabi’ movement, it was important for the department to distinguish it’s activity with jewish youth all over the world, while still emphasising it being a part of the Maccabi movement. The MIPD main goal in its programs is to let the participants identify and connect with Israel.
The solution:
Since the main Audiance of the brand is Jewish people living outside of Israel, we tried to compose an international language knowing we had to insert a bit of ‘Israeli’ experience to the game. We came up with the name ‘Yachad’ which mean ‘Together’ in Hebrew, but kept the latin font. This emphasised the mixer of cultures many jewish people feel while living in communities abroad. We decided to add a little ‘spice’ to the Maccabi Movement by designing a very young and colorfull visual language, emphasising the ‘Journey’ aspect of the programs. Casting a mix of spiritual and social experience in the offered programs.
The challenge:
SYB Finance provides a broad variety of financial services and accompany Israeli and international customers from various fields and business sectors. The unique aspect of the company is it’s close and personal way of service. The firm primary value was ‘Together’ & ‘Trust’.
The solution:
After researching the finance firm’s field, we found that most of the companies emphasise their skills and product rather than the way they do those stuff. Emphasising the ‘What’ and not the ‘How’ or ‘Why’. It was clear for us from the begging the way to differentiate the firm from the market was by emphasising it’s uniq way of service. We did that by designing the logo as a signature- to express the ‘personality’ aspect of the firm, together with warm visuals expressing the ‘partnership’ aspect that characterise it.
The challenge:
An exotic Humus shop inspired by The Port city of Tel Aviv . The aim in this branding process was to create atraditional yet exotic identity based on Seaport Villages around the world.
The solution:
We began our visual reaserch by exploring the look of seaport villages mainly in greece and Italy. Using the ‘eternal’ blue & white ceramic tiles in the identity, We were able to create a warm vintage look for Bahadunas Tel Aviv Port
Ayelley Hosiery approched us in order to design the ‘look & fill’ of the brand and the packaging for it’s products. Inspired by Ayellet’s ‘Free Spirit’ personality, we decided to use abstract forms and visualls to create the identity.
Visual Identity design inspired by Art Deco for a bridal dress designer.
Logo design for Haifa digital coin
Brand Identity & Web design for Sea Smadar Jewlery designer.
Laser cut Wedding Invitation
The Challange:
Herbal Tune is a Nutritional Supplement Company. The challange here was to create visual expression for ‘SPIRIT’. The Company medicines rely on the belife that treu healing is allways from the inside out.
The Solution:
We desided to create a Gradiant of colors, expressing the fact that everything is connected spiritually. ALL IS ONE. Every product got a color of its own, and by putting all the colores together, thay create the scala of life
WoodCut ‘BRITH’ invitation
