The challenge:
In the middle of the ARAVA dessert there is a little piece of ‘Savana’ heaven. The challenge in this project was to deliver the ‘African’ experience whiteout derogating the ‘Israeli’ dessert origin.
The solution:
To do so, we carefully chose the exact colourful patterns inspired by both African and agent Hebrew culture. We created a very colourful and happy visual language, expressing the brand identity & values and distinguishing the ranch from it’s components.